A&W $3.99 Teen Burger
Directing an orchestra to sell burgers.
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To promote the $3.99 Teen Burger at A&W, we shot a commercial at the Orpheum — Vancouver’s most prestigious and historic venue — with a real, live choir. Could we have just fixed it in post? Sure, but where’s the fun in that?
Rethink 2022, Senior Agency Producer
Creative Directors: Bob Simpson & Sheldon Rennie
Art Director & Copywriter: Charmaine Cheng & Hannah Prystay
Production: Rethink, Emma Higgins (Fela)
Post: Cycle Media
Audio: Wave