Destination Canada - Open If You Are
Challenging Americans’ notions of “boring, ol’ Canada”.
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American travellers think Canada’s boring. So, we set out to prove them wrong — with this cross-country production.
Rethink 2022/23, Senior Agency Producer
Creative Director: Grace Cho
Art Director & Copywriter: Liana Mascagni & Hannah Prystay
Production: Skin and Bones, Lucas Shannon
Post: Cycle Media
Audio: Wave