WestJet Christmas Miracle
Celebrating the unsung heroes of holiday travel, with a tear-jerking twist.
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Each year, Canadians look forward to WestJet’s Christmas Miracle video. It’s kind of like John Lewis’ holiday commercial… but, for Canadians (and with slightly less Elton John).
In 2023, we orchestrated a short documentary-turned-surprise-reunion for three amazing human beings who give up the holidays with their families to help connect us to ours.
Rethink 2023, Senior Agency Producer
Group Creative Director: Sean O’Connor
Creative Directors: Eric Seymour and Jordon Lawson
Production: Boldly, Sean + Steve (SXSW acclaimed and award winning director team)
Post: Rethink & Alter Ego
Audio: Wave